2025 Certified Apartment Leasing Professional (CALP)
* Registration open until 3/5/25 at 12:00 AM (EST)
Event Details
Cost: $659 Members | $759 Non-Members
The CALP (Certified Apartment Leasing Professional) Leasing professionals are the first people prospective residents meet and are responsible for generating traffic, conducting leasing demonstrations, overcoming objections, and qualifying prospective residents. The Certified Apartment Leasing Professional (CALP) program is designed to teach leasing skills to multifamily residential management professionals.
Earning CALP, your first industry credential signals to an employer your commitment to a career in residential property management.
The CALP Credential Program will be held in-person, except for the Virtual Orientation.
- Wednesday, March 12, 2025 | 11:00 am to 12:00 pm | CALP Virtual Orientation
- Wednesday, March 19, 2025 | 9:00 am to 4:00 pm | Program Day 1
- Thursday, March 20, 2025 | 9:00 am to 4:00 pm | Program Day 2
- Friday, March 21, 2025 | 9:00 am to 4:00 pm | Program Day 3
- Saturday, March 22, 2025 | 10:00 am to 12:30 pm | Program Day 4 (Virtual)
Course Outline
- Bringing in New Residents: Be Prepared
- Marketing and Maintaining Your Community
- Why Your Competition Matters
- Relevant Laws and How to Apply Them
- The Sales Process and Building Relationships
- Effectively Meeting the Needs of Current Residents
- Market Analysis for Leasing Professionals
Click here to learn more about the CALP Program
Course Material
Candidates will receive the course material in an e-Book format only! Students can purchase a print version at their own expense from the NAA website for $40 + Shipping.
NOTE: The CALP credential program exam is taken in a proctored or via Live Online Proctor (LOP) environment.
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No money in the budget? TAAEF will be accepting Scholarship Applications for the 2025 CALP Credential program. The deadline to submit your application is January 26, 2025. Learn more here.
CALP Requirements: CALP candidates must complete the following requirements to earn the CALP credential. Candidates must complete the coursework and exam within 6 months of declaring candidacy. If the requirements are not met in the time allotted, an extension fee of $75 must be paid to the National Apartment Association Education Institute (NAAEI) to extend candidacy for 6 months. Candidates may only extend their credential candidacy twice.
TAA's Cancellation Policy click here
For More Information:
Terry Ragland, Terry Ragland. CPM, CAPS, CAM, NAAEI Faculty, has worked in the property management industry for 30 years at the property, regional and corporate levels. As VP of Property Management with Blue Ridge Companies, she oversees multiple properties and focuses on third-party business development. She teaches NAA credential program classes for associations across the state, serves as a Subject Matter Expert for the NAAEI, and serves nationally on NAAEI’s Board of Directors, representing Region IV. Terry is the Past President of TAA, Past President of the TAAEF, Past President of A New Lease On Life, and currently serving as a Board of directors on A New Lease On Life. She graduated with a BA in Speech Communications from UNC-Greensboro and is a Licensed NC Real Estate Broker.
Rebecca Rosario, CAM, CALP, NAAEI Faculty, is a nationally recognized speaker and facilitator, presenting at local and state apartment associations, as well as a recurrent presenter for The National Apartment Association’s Apartmentalize Conference. She is President of Full House Marketing, Inc., based in Durham, N.C., Founder of Diversity-Connection, and an ApartMentor. In addition to over 24 self-authored talent development programs, Rebecca facilitates CALP and CAM for NAAEI. Recent Acknowledgements include induction into the 2021 AANC Hall of Fame, and Globe St. Woman of Influence.